This report published by DataMonitor in 2010 focuses on the eCommerce industry in Europe paying particular attention to the U.K. market. The report relays the findings of a comprehensive market analysis on the U.K. eCommerce sector over the past decade. It compiles findings from two periods of research on the U.K. retail industry from a review of 2005-2009 and a forecast of the 2009-2015 timeframe. The report provides a wealth of statistics, graphs and other related core findings from the online retail scene and blended with the strategic analysis of a number of industry experts provides some clear and thought provoking insights about the industry to the reader. One can gain a detailed description of where the online retail scene has come from in the U.K. since its spawn in the early part of this millennium, how it has developed, and most crucially, what direction it is heading in. the in depth and analytical review of the market reveals some defiantly interesting facts about the industry and why the U.K. has become the most prominent market in the European online retail.
We are exposed to a number of key facts about the U.K. sphere and learn how it has achieved more growth than any other European region over the first decade of the online retail boom with a Compound annual growth rate of 22.7% between 2006 and 2010. The forecast for the 2009-2015 period also reveals some telling facts including the point of the U.K.’s expected temporary stagnation in correspondence with the general deceleration of the eCommerce arena in Europe. Growth is anticipated to slow to a CAGR of 11.6% for the five year period 2010-2015, but thus is expected to drive the sector to a value of $66.2 billion by the end of 2015. The report analyses some pivotal market components and thus, deciphers reasons for success in the industry and why the U.K. has dominated the online arena for so long. The Five Forces of Industry Competition is used to analyse the competitive status of the market. It assesses the key players, buyers and suppliers in the industry based on peak levels of performance in 2010. The report diverges some interesting findings about buyer power. While buyers had a good stranglehold on the industry due to relatively low numbers and low switching costs, the increase in online shoppers has reduced their power and this point has been compounded by increased concerns over security and retailers expanding into multiple sectors leading to more loyal shoppers. The report is extremely detailed and while it is based on the U.K. market, it does offer insights from other European markets and for retailers from similar regions such as Ireland, much of the findings and forecasts are relevant and valuable, at least at providing a foundation on which to develop future strategy for the capricious online sector.