Buy4Now have partnered with Predictive Intent (www.predictiveintent.com) to integrate their best in class Behavioural merchandising engine as part of the Buy4Now eCommerce offering to create a powerful tool to increase conversions on your site. It is a key differentiator which measures the customer’s clickstream, buying habits, browsing etc…and presents the visitor with relevant high converting referential products. The Behavioural merchandising engine also gives you:

· The ability to display different content to users based on their history / buying preferences / profile / customer segment.

Automated predictive learning

• Store each visitor and click individually, so targeted offers can be served based on a visitor’s unique interests.

• Create extensible customer profiles that include offline data, such as product holdings, time on file, and other non-personally identifiable information.

Automated campaign management

• Automatically direct site traffic in response to visitor behaviour, factoring in variables such as time of day, email communications, or product promotions.

• Show the most effective targeting scenarios more often, accounting for environmental or seasonal changes, using self-optimizing campaigns.

• Automatically promote the best performing scenarios to improve conversions for specific audience segments or across the site.