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Search Engine Optimisation (SEO) seeks to improve the volume and quality of visitors to your website via organic search listings as opposed to Search Engine Marketing (SEM) which involves Pay Per Click (PPC) or paid listings in search engines.
Our Content Management System (CMS) gives you the ability to add Meta Data: Title, Description & Keywords to all your content pages within the site. In addition to this all products are automatically tagged on creation according to your Product Name | Category | Store Name.
All URL’s are rewritten with, page name, product name or category name to help with indexing your site, some eCommerce sites still use dynamic URL’s which don’t index as well.
Meta Data and URL rewriting are obviously key areas in SEO but there are a number of other factors to consider:
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Competitive Analysis
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Keyword Research
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Determine Current Ranking
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Get Your Web Site Indexed
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Optimise Key Pages
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Link Building
We can give advice and help implement the above for you to ensure you have the best chance of ranking well in organic listings.
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