Supervalu is a nationwide supermarket chain in Ireland which operates 233 stores on a franchise model.  The chain is part of the Musgrave Group which has operations in Ireland, the UK and Spain.  Throughout its retail, cash and carry and foodservice brands, the Musgrave Group employs almost 50,000 staff. 

Challenge

Supervalu is a brand with a strong community spirit.  Stores are active participants in their localities and each will carry their own range of locally sourced products.   In addition to the usual complexities of an eGrocery implementation, the solution for SuperValu needed to allow for the franchise model and local lines of each Supervalu store, while maintaining the strong Supervalu brand values. 

Solution

Buy4Now have integrated with both Aldata Gold (ERP) and their two existing EPoS providers.

A lot of the requirements identified in the RFP re local branch (micro sites) and local lines etc have been developed for SuperValu to cater for their franchisee requirements.  It is important for your existing customers to identify with the branch they currently purchase from. As you can see from the following screen the local SuperValu is Ryan’s of Grange and if I click on the image of the owner/manager or the ‘Your local store’ button I am taken to a micro site with store details including opening hour etc.

All though the site is fully integrated with Aldata Gold merchandising solution, the local store has the ability to add and maintain local lines.  Most retailers have specific needs re site navigation, SuperValu choose to implement, a top bar mega menu which is intuitive and easy to use as demonstrated the following image:-

Supervalu has implemented the solution in 19 stores and has plans to continue the rollout to over 100 stores nationwide.