3 is Ireland's newest mobile phone network. It was awarded a 3G mobile phone licence in Ireland in June 2002 and launched its services to Irish consumers in July 2005. 3 is Europe's leading video mobile (3G) operator and was the first to offer 3G services to European customers. 3 Ireland provide pre-pay and bill-pay mobile offerings as well as mobile broadband in the Irish market.

In Ireland, 3 has built a new video mobile (3G) network, to offer a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move. 3 currently has the widest population coverage for 3G in Ireland.

3 Ireland is 100% owned by Hutchison Whampoa Group, a multi-national company with a successful track record in global telecommunications. Hutchison Whampoa also holds 3G licenses in Australia, Austria, Denmark, Hong Kong, Israel, Italy, Norway, Sweden and the UK and has more than 11 million Customers worldwide. The company also has global interests in ports, energy and infrastructure, retail, property and hotels. Backed by strong and experienced stakeholders, 3 Ireland has built a business that provides first class products and service.

All Three.ie business in Ireland is supported by Buy4Now. Buy4Now supports pay as you go and complicated contract sales. Address validation and fraud management/credit checking are key in this retail environment. Buy4Now provide Three with managed services based on a dedicated hosting platform with disaster recovery. Our offering is mission critical. Without
Buy4Now services, Three.ie could not operate in the Irish market place through either their online and offline channels.

All three ways to purchase a 3 mobile package utilise Buy4Now Software and services:

(a) Retail Outlets

For in-store sales, through a web browser, Buy4Now provide each store with credit checking software. This feeds into the 3 corporate servers and accepts or refuses a potential customer. Buy4Now reporting services also allow for a variety of real time management reports.

(b) Telesales

For Telesales we provide full telesales software which allows users to take orders and process the order through to credit check and approval or rejection. Buy4Now software also sends the completed telesales order through to the warehouse for fulfilment and Buy4Now reporting services also allow for a variety of real time management reports.

(c) Online / eCommerce

For online sales, Buy4Now provide the following services and software:
• Online Store
• Credit Checking software and interface
• Callcentre services
• Content Management Services