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Introduction to eGrocery Market
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Buy4Now works with grocers to help them understand and implement eGrocery. Our expertise is primarily with the store-based picking model, which has been successfully used not only by Buy4Now's clients but also by a number of other well known firms including Tesco, Safeway and Albertsons.
The in-store picking approach involves grocers using their existing assets (their stores) to support the eGrocery operation. Products are picked from the actual shelves of the store with minimal disruption to regular shoppers. This approach has a number of benefits including a low initial set-up cost a consequent low break-even point and a blending of online and off-line activities. The benefits of providing a mature eGrocery offering are as follows:
- Provide your existing customers with another shopping channel
- Block competitors from stealing those existing customers who would wish to use this medium
- Recover business from existing eGrocery providers
- Win new business both in customer type and through the extended radius a store can cover when offering a delivery service.
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- Allow for access into geographical areas where it is not possible to build a store; either economically or through planning restrictions
- Create communication channels with new customers and improve existing communication channels - Increase overall sales by up to 5%, at a very low capital investment number (approx $1m)
- Complement and enhance the existing store-based business
- Generate net margin figures for this virtual store of between 6% and 10%
- Achieve profitability within 24 months
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Buy4now Consultancy
Buy4Now will work alongside you to assess the business conditions with regards to existing stores, your operating area and the available customer profiles to ascertain if an eGrocery solution can be devised that meets both customer and business expectations.
Buy4Now will work with key personnel within the client company to produce a detailed eGrocery business plan which will contain the following:
• A 5-Year P&L and Cash Flow based upon known costs and estimated revenues
• A project timeline and implementation guideline
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• Market details including growth predictions and competitor analysis A SWOT analysis of your company's potential online position
• Staffing, trucking, picking and management requirements
• Marketing and Design suggestions
View more information on the Buy4now service.
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